ai roles · middle east and india
We set up AI roles that answer customers, take orders, chase invoices and keep paperwork on track. They work in English and Arabic, inside the tools you already use, and your team stays in charge.
01 · sound familiar?
None of it is difficult. All of it takes time, and it never stops coming.
An AI role takes on this routine work, so your people can focus on customers and decisions.
02 · how it works
Each AI role works in the channels you already use. When something falls outside its limits, it hands the case to a named person on your team.
Replies, books, records and follows up using your accounts, your prices and your policies.
Unusual requests, complaints and anything outside agreed limits go to a person for a decision.
A dashboard with your logo shows every action, items waiting for approval and a monthly report.
Open the live demo ↗ Three sample businesses, English and Arabic, sample data only.
03 · the roles
Each role is shaped around your organisation after a role audit. Start with the one that takes the most time; add more when you are ready.
Replies at any hour, including weekends and holidays
English and Arabic, including voice notes
Works in WhatsApp, email and your accounts system
Nothing runs on its own until your team is happy with it
good fitClinics · salons · gyms · car rental · real estate
Answers WhatsApp, Instagram and website chats at any hour, including Arabic voice notes. Shares prices and information, books and reschedules appointments, sends deposit links and follows up no-shows.
stays with your teamComplaints, unusual requests, final say on exceptions
Estimate this role (AI Receptionist)good fitTrading · restaurants · online and Instagram shops
Takes orders from WhatsApp, email, voice notes or a photo of a written list. Checks stock and price, creates the sales order in your system, sends a payment link, arranges delivery and keeps the customer updated.
stays with your teamCredit approvals and special pricing
Estimate this role (AI Order Desk)good fitReal estate · contracting · B2B suppliers
Replies to every new lead within seconds, asks qualifying questions, sends the catalogue or a quote and follows up until a meeting is booked in your salesperson's calendar. Keeps your CRM up to date.
stays with your teamThe sales meeting and closing the deal
Estimate this role (AI Sales Coordinator)good fitAny organisation with regular invoicing
Reads supplier invoices and prepares the entries, matches customer payments to invoices, chases overdue invoices with payment links, sends statements of account, tracks post-dated cheques and prepares the VAT file for your accountant.
stays with your teamReview of exceptions and final sign-off by your accountant
Estimate this role (AI Accounts Clerk)good fitAny organisation with staff
Tracks expiry dates for staff permits, IDs, visas, licences and insurance. Collects documents from employees, prepares renewal files, and handles leave requests, attendance records, payroll preparation and onboarding checklists.
stays with your teamSubmissions on government portals and HR decisions
Estimate this role (AI Admin and PRO Officer)good fitMaintenance · cleaning · AC · fit-out
Receives job requests, schedules technicians, sends them the location and job details, collects completion photos, updates the customer and prepares the invoice when the job is done.
stays with your teamJobs that need a judgement call on site
Estimate this role (AI Dispatcher)good fitOwners and managing directors
Sorts the owner's inbox, drafts replies, manages the calendar, chases people for pending answers and sends a short morning briefing.
stays with your teamEvery decision
Estimate this role (AI Executive Assistant)Each one is shaped around your organisation after a role audit, works in English and Arabic, and hands anything unusual to a named person on your team.
After-sales questions, order status, complaint intake and escalation, satisfaction follow-ups, including Arabic voice notes.
stays with your team: resolutions and refundsReview requests after a visit, draft replies to reviews, bad-review alerts, seasonal broadcasts to opted-in lists, posts scheduled after approval.
stays with your team: approving every post and replyCVs from email parsed and summarised, interview scheduling, candidate replies and status updates.
stays with your team: the interviews and the hiring decisionPurchase request to purchase order, low-stock alerts with suggested reorders, supplier price lists read into your catalogue.
stays with your team: supplier choice and purchase order approvalTrade and municipal licences, vehicles, insurance, contracts, subscriptions, trade and health certificates, flagged 60, 30 and 7 days ahead with the documents gathered.
stays with your team: the renewals themselvesFor property firms: enquiries, viewings, rent reminders, lease renewal notices and maintenance request intake.
stays with your team: pricing and tenant decisionsFor contractors and suppliers: tender monitoring, requirement checklists, document packs and deadlines.
stays with your team: pricing and the bid itself04 · what changes
| Moment | Today | With an AI role |
|---|---|---|
| Enquiry at 11pm | Waits until the morning | Answered straight away, booking offered |
| The same question, again | A staff member stops to answer it | Answered by the AI role; staff see only the unusual ones |
| Overdue invoice | Chased when someone has time | Reminder sent on schedule with a payment link |
| Supplier invoice | Typed into the accounts by hand | Entry prepared; your team checks and approves |
| Permit expiring | Noticed late, rushed renewal | Flagged 60, 30 and 7 days ahead, documents requested |
| Busy season | Hire and train temporary staff | The AI role takes the extra routine volume |
| End of month | No clear picture of the workload | A report of what was handled, how fast and what was escalated |
05 · savings calculator
Pick a role and adjust the numbers to match your business. The starting values are examples, not benchmarks.
your estimate
29 h
routine hours a month taken on by the AI role
17%
of one full-time role
BHD 83
about · value of that time each month
BHD 1,000
about · each year
BHD 0
about · possible extra revenue a month from enquiries answered after hours
Plus: enquiries answered at night, at weekends and on holidays.
Estimates based on the numbers you enter. Not a quote or a guarantee. We measure your real numbers during a role audit.
Book a role audit with these numbers ↗06 · rollout
Each stage meets agreed targets before the next one starts. Durations are estimates, confirmed in your quotation.
1 to 3 days
We spend time with the person doing the job today, list every task, measure volumes and agree what success looks like.
2 to 4 weeks
We connect your channels and systems, load your prices and policies, set the limits and test against real examples.
2 to 4 weeks
The AI role works alongside your team without contacting anyone. We compare its output with your team's work.
until targets are met
The AI role prepares every action and a person on your team approves it.
ongoing
Routine work runs without approval. Exceptions go to your supervisor. Performance is reported monthly.
07 · pricing
No large upfront software cost and no long lock-in. Fees depend on the roles, volumes and systems involved and are set out in a written quotation after the role audit. Fees are quoted in your currency and exclude VAT at 10%.
One-time fixed fee, credited against setup if you go ahead within 30 days.
One-time, per role. Build, integrations, testing, the shadow and assist stages, and training.
Per role, 3-month minimum, then month to month. Hosting, monitoring, your dashboard, monthly report, updates and support Sunday to Thursday.
WhatsApp messaging and AI processing, billed to your own accounts or passed through at cost.
08 · why pixel labs
09 · questions
It takes on the routine, repetitive part of a role. Many owners use it to grow without hiring, or to free experienced staff for work that needs a person. How you use the time is your decision.
Yes. English and Arabic, including voice notes. You choose the tone, from formal to conversational.
It starts with your team approving every action. It works only within limits you set, hands anything unusual to a person, and you can pause all outgoing messages with one click.
No. It works in your WhatsApp, email, Instagram and accounting system. You also get a dashboard to see and control it.
Plan for 4 to 8 weeks from the role audit, including the shadow stage.
You do. We use it only to run the service, under a data processing agreement in line with the data protection law in your country.
It multiplies the numbers you enter. It is a starting point, not a quote or a guarantee. We measure your real numbers during the role audit and shadow stage.
let's start
Tell us which job takes the most time in your organisation. We'll map it with you and show what an AI role would take on, before you commit to anything more.